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Thursday 26 April 2012

Evaluation: How did you attract/address your target audience?


Evaluation: How did attract/address our target audience?

During the production of our film we tried to add as many Horror/Thriller conventions as possible, these conventions will help to attract and address our target audience of young people aged 16-24. The fact our main, and only character is a young male aged 17 immediately lets the audience identify with him. The fact he represents the average, young male is hugely important in attracting a young audience as they life as the character and the audience have something in common.

The initial shot focuses into an urban setting covered in graffiti. The urban setting addresses our young audience and attracts them to carry on watching the film. The bloody, horrific themes featured in the film were added to address our audience as younger audiences enjoy gore and controversial themes.

During our planning and research we discovered young audiences enjoy Horror/ Thriller films at the most when visiting the cinema with friends. To complement this we put a huge emphasis of our product on having good quality and sound that will be emphasised by high quality cinematic experiences. Our target audience ‘Voki’ can be viewed on our blog, along with some interviews of our typical target audiences.


                                                          St Werburghs Tunnel: Graffiti.




Gore scene.



Credit to Billy Christensen

Wednesday 25 April 2012

Evaluation: What have you learnt about technologies from the process of constructing this product?

Credit to Billy Christensen

Evaluation: What kind of media institution might distribute your media product and why?

Here's a quick clip of me discussing media institutions and why Lionsgate would be the best suited institution to distribute our film.

Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

q1 Evaluation Power Point

Evaluation: Who would be the Audience for your media product?

Who would be the audience for your media product? Our target audience would be 16-24 olds who enjoy the thrill of Horror/Thriller movies. Horror films normally receive the most popularity at the cinema instead of DVD because young people like to go to the cinema to experience the mutual thrill with friends. Statistic show the younger audience prefer the Horror/Thriller genre of any other, reinforcing that young people are the best target audience for our product. Here are some quick clips of some stereotypical target audiences:

Credit to Billy Christensen

Evaluation: How does your media product represent particular media products?

Monday 5 March 2012

Filming Schedule

Credit to Billy Christensen.

Music PowerPoint

Credit to Billy Christensen.

Further Genre Research


Genre research

What is a Psychological Horror?

Psychological Horror films differ from your typical slasher horror like saw. Psychological horrors rely on taking a character that the audience can (but not all the time) relate to and focus on creating fear through sound effects, mise en scene, guilt, sound, and fate. Slashers focus almost entirely on making the audience jump with sudden loud sounds or feel scared by the gore and dismemberment on-screen.

Psychological horror is a lot more subtle when compared to traditional horror films and usually does not rely on physically harming people as much as typical horror does. The genre tends to play on sexual themes and relationships to build a more emotional link with the audience, and, in turn, makes it more dramatic to watch. You can usually expect psychological horrors to play on a character’s mental and emotional weaknesses and/or disease and suffering to exploit them.

Psychological horrors are technically achievable and executed by using strong, crisp sounds to add atmosphere to the scene. Typical settings include dark rooms, basements, forests etc. Boom microphones next to someone’s feet as they walk could achieve the ‘footstep sound’ that feature in a lot of horrors. To get the eerie howling/fading in sounds you could record a moan or a scream and over-produce it and change pitch, tempo, or key. Camera effects, if used and chosen appropriately can also increase the effect of the scene, for example film grain or black and white / high contrast. High angle shots could be used to make characters seem weak and vulnerable in the dark. 


We will use this research to help us to structure a successful horror opening that matches the genre well. A lot can be learned from simply watching other psychological horror films and thinking carefully about elements used in each film.


Key elements include:



  • Sound
  • Lighting
  • Supernatural Presence
  • Camera-work
  • Transitions
  • Visual effects
  • Narrative

If we can get all of these key areas covered we will be able to produce a successful end product that fits well amongst other psychological horror films.



Credit to Jordan Barclay.

Wednesday 29 February 2012

Visual Storyboard

Visual storyboard
View more presentations from BillyZor95.

Pictures by Jordan Barclay
Acting by Billy Christensen
Annotations/power point by Billy Christensen

Further Logo production


Here are a few interpretations of the logos and font that we like. All content was sources from royalty free, public sources to avoid any possible copyright infringement. The use of the Blogger logos will used to write our blog page URL’s underneath the production title overlay

Credit to Jordan Barclay

Costume, Characters mood board

Characters & costumes mood board
View more presentations from BillyZor95.

These mood boards help us to identify what shots are commonly used in horror films. Depth of field is used heavily to obscure the backgrounds of shots to make the audience curious and suspicious of hidden elements. The use of suits in horror films provides a strong level of juxtaposition and we will experiment with the use of suits in our production.The use of long shots also work well because it leaves out just enough detail to leave the audience curious, whereas the close ups are designed to shock the audience.

Credit to Jordan Barclay.

Logo Development

Logo development
View more presentations from BillyZor95.

Credit to Billy Christensen.

Further Convention Analysis

Further genre conventions
View more presentations from BillyZor95.

Credit to Billy Christensen.

Film Classification

Film classification
View more presentations from BillyZor95.

Credit to Billy Christensen.

Target Audience Profiles

Here I have produced two short clips of fellow classmates who are interested in the psychological horror genre,  aged 16 and 17 they both fit the target audience perfectly.
Credit to Billy Christensen.




Friday 24 February 2012

Production Title Brainstorm

Production name brainstorm
View more presentations from BillyZor95.


Created to Billy Christensen.

Font type ideas


Here i have put together a few different font type ideas for our opening credits. We have decided to use gothic design to stick to genre conventions, the use of the of a gothic design in the opening credits will also help to establish the genre, even before any footage is shown.
Credit to Billy Christensen.




Thursday 23 February 2012

Monday 30 January 2012

Conventions- Mind Map

Credit to Billy Christensen.

Target Audience

Our target audience for the psychological horror genre is both Males and Females between the age 16-25. The typical young person between this age visits the cinemas more than any other other age group, it seems they prefer the cinematic experience of Horror and the collective thrill they get from the big screens with their friends. Credit to Billy Christensen.

Thursday 26 January 2012

Survey + Survey Analysis

Survey + PowerPoint by Billy Christensen.

Gantt Chart- Time Management




Credit to Billy Christensen.

Assesment Criteria- Time Management

We created a chart that allowed us to see what we need to do, and what we have done to make sure we our portfolio's are complete by the deadline.





 Credit to Billy Christensen.

Wednesday 18 January 2012