Evaluation: How did attract/address our target audience?
During the production of our film we tried to add as many
Horror/Thriller conventions as possible, these conventions will help to attract
and address our target audience of young people aged 16-24. The fact our main,
and only character is a young male aged 17 immediately lets the audience
identify with him. The fact he represents the average, young male is hugely
important in attracting a young audience as they life as the character and the
audience have something in common.
The initial shot focuses into an urban setting covered in
graffiti. The urban setting addresses our young audience and attracts them to
carry on watching the film. The bloody, horrific themes featured in the film
were added to address our audience as younger audiences enjoy gore and controversial
themes.
During our planning and research we discovered young
audiences enjoy Horror/ Thriller films at the most when visiting the cinema
with friends. To complement this we put a huge emphasis of our product on
having good quality and sound that will be emphasised by high quality cinematic
experiences. Our target audience ‘Voki’ can be viewed on our blog, along with
some interviews of our typical target audiences.
St Werburghs Tunnel: Graffiti.
Gore scene.
Credit to Billy Christensen
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