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Thursday, 26 April 2012

Evaluation: How did you attract/address your target audience?


Evaluation: How did attract/address our target audience?

During the production of our film we tried to add as many Horror/Thriller conventions as possible, these conventions will help to attract and address our target audience of young people aged 16-24. The fact our main, and only character is a young male aged 17 immediately lets the audience identify with him. The fact he represents the average, young male is hugely important in attracting a young audience as they life as the character and the audience have something in common.

The initial shot focuses into an urban setting covered in graffiti. The urban setting addresses our young audience and attracts them to carry on watching the film. The bloody, horrific themes featured in the film were added to address our audience as younger audiences enjoy gore and controversial themes.

During our planning and research we discovered young audiences enjoy Horror/ Thriller films at the most when visiting the cinema with friends. To complement this we put a huge emphasis of our product on having good quality and sound that will be emphasised by high quality cinematic experiences. Our target audience ‘Voki’ can be viewed on our blog, along with some interviews of our typical target audiences.


                                                          St Werburghs Tunnel: Graffiti.




Gore scene.



Credit to Billy Christensen

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